Why Expensive Wine Is Actually Better Value Than A Cheap Bottle

By Brian Lemay 56 comments

– Hi, my name is Amelia Singer, and I’m a wine expert, TV
presenter on the Wine Show, and I run my own wine-tasting and consultancy business, Amelia’s Wine. You can still find bargains
with wine in supermarkets, however, the best bargains
are always gonna be from lesser-known regions
and lesser-known grapes. So instead of maybe
going for that Sancerre, which is Sauvignon Blanc
grape from Loire valley, go for that Touraine, which is
actually two kilometers away from Sancerre, made from Sauvignon Blanc, but no one really knows what it is. Or, go for something
like the Malvasia grape, which is awesome, if you
really like Pinot Grigio, or you like, kind of aromatic whites, go for Malvasia, from Central
Europe and Eastern Europe, because no one really thinks
about buying from there, and yet they’ve got fantastic climate, and it’s normally pretty consistent. And it’s all a really good value, because no one thinks of it. In terms of getting value for money, unfortunately, you get what you pay for, which sounds really obvious,
but there’s a lot of things which go into the price
of a wine once it hits the supermarket shelves. So, what you have to think about is, money will have been spent on logistics, packaging, excise duty, and so therefore, a £5.49 bottle of wine, which is roughly the average price, what the average person
spends in a supermarket, only 60p of that bottle
will be spent on wine. However, it’s amazing how if you go up to £10, already, you’re gonna get about £2.76 worth of wine. That’s actually money spent
on the juice of that wine, besides all the other stuff. And then, if you go up to £20, you’ll spend about £7.40, so even though you’re
going four times in value of the five pounds,
you’re getting 19’s worth increase in terms of quality,
which is quite interesting. So, definitely that is
useful to keep in mind. I’d also say look for wine buyer’s choice, a bit like when you go to a bookstore, and you go to Waterstones, and they have their staff recommendations. If you go into somewhere
like a Waitrose, or wherever, and they say buyer’s choice,
that will tend to be, or have to be good quality, because it’s the buyer
putting their name to it. And it also is good if
you want to try something a bit different, because
they’re trying to guide people to try either a new region or a new grape. So therefore, you tend to
be getting really good value for money, and you can discover
something really exciting. Also, supermarkets’ own, you
can also find good value for. There was a time when
supermarkets would have multiple, multiple amounts of these, but now, the general trend is to have less of them, but make them really good quality. Because it’s a bit like a house wine when you go into a restaurant. They, again, are putting
their name to that house wine. So they want it to be
of a certain standard, it definitely has to be well made, even if it’s not going to
completely blow your mind.


code1 gaming

May 5, 2018, 8:02 pm Reply

Awesome work

Loukas Kordos

May 5, 2018, 8:02 pm Reply

what is this job LOL

Devonte Morgan

May 5, 2018, 8:04 pm Reply

Who Would Imagine

The Data Guy

May 5, 2018, 8:05 pm Reply

(Costs more = drink less) = lower medical expenses


May 5, 2018, 8:08 pm Reply

A professional in the wine industry recommends expensive wine, who would have guessed.

TalesOfGod #

May 5, 2018, 8:11 pm Reply

Good video, I know next to nothing about wine but the video was entertaining!


May 5, 2018, 8:15 pm Reply

This will be a great excuse for my birthday when I ask for an expensive bottle of wine.

Michael Jay – Value Investing

May 5, 2018, 8:18 pm Reply

Kind of like how you don't ask a barber if you need a hair cut.
Not too surprising to see the most expensive wines recommended here.

Kamil Aliyev

May 5, 2018, 8:25 pm Reply

she again!!!

N word pass If you sub!!

May 5, 2018, 8:26 pm Reply

I just got a 315 dollar bottle of French wine as a present and I’m not going to lie, it was to light and not good rather get yatir a Jewish wine for 75 bucks

Andy Gonzalez

May 5, 2018, 8:27 pm Reply

I'm not a sommelier but working in a wine bar I can tell you never buy a wine over $50 because once you compare a $10 wine to one that is $30 you'll be able to taste more complexity, however I've done a blind tasting where they had a $200 Bordeaux vs a $70 one and it's very difficult to tell the difference.

mt nguyen

May 5, 2018, 8:33 pm Reply

Expensive wine is just cool to have for a collection.
Just drink 5-50 euro wines always fine

Azhar Sharif

May 5, 2018, 8:49 pm Reply

*Hard to swallow pills
"Alcohol has a net negative effect on your life"

Alvaro Lopez

May 5, 2018, 8:50 pm Reply

I'll stick with my box wine anyday.

Allan Sh

May 5, 2018, 8:53 pm Reply

Spending zero on alcohol has the best value.

Mr President

May 5, 2018, 9:07 pm Reply

I feel bad for wine experts. I think deep down they know their profession is complete bullshit, but they continue to go along with it anyways.

Aniss Zemri

May 5, 2018, 9:16 pm Reply

Sauvignon BLONK
What a joke this creature is…
Plus she's creepy.


May 5, 2018, 9:32 pm Reply

So she is saying if you spend more money you get better quality. Who would’ve guessed that.


May 5, 2018, 10:08 pm Reply

taste the same. ima stick to cheaper one


May 5, 2018, 12:04 am Reply

We need Adam to see this

HI How are you?

May 5, 2018, 12:11 am Reply

I'm going for the Marijuana Wine.

Open Your eyes

May 5, 2018, 12:37 am Reply

Bulshit its water down

Rocky Anunnaki

May 5, 2018, 12:47 am Reply


Subtle Ink

May 5, 2018, 3:38 am Reply

The fact that she recommends Tourraine over Sancerre shows me she doesn't know what she's talking about. Tourraine is plain.


May 5, 2018, 3:58 am Reply

so you're a singer and what?


May 5, 2018, 4:31 am Reply

Good value because it’s expensive duh


May 5, 2018, 5:47 am Reply

Failed to convince me!


May 5, 2018, 6:00 am Reply

Hey Amilia just wondering did you get your certification as a sommelier or are you proclaiming to be a self made wine expert?

Low Yeeliang

May 5, 2018, 7:24 am Reply

wine tasters cannot consistently pick out a or grade the same wine in a competition.

Jose Adrian Martinez Villegas

May 5, 2018, 12:38 pm Reply


Universal Lag

May 5, 2018, 3:44 pm Reply

Why would someone purposely poison their bodies? It also has permanent effects. (I’ve never drunken any type of alcohol in my life because it’s harmful)

Ilsunny Lo

May 5, 2018, 3:52 pm Reply

More expensive better quality scam. You got that right

Tony Bologna

May 5, 2018, 3:54 pm Reply

She should try dressing sexier.

Bull Bear

May 5, 2018, 4:19 pm Reply

Do a blind tasting between $1000 vs $10 wine. You will be surprised about people choice.

Elliott Clark

May 5, 2018, 4:28 pm Reply

Can you do if law school is worth it again using up to date statistics

Mode Stir

May 5, 2018, 6:09 pm Reply


Neeky Nooky

May 5, 2018, 6:36 pm Reply

"Wine experts"


May 5, 2018, 8:10 pm Reply

$20 is not expensive wine. The difference between a $200 and $2000 bottle is extremely minimal. All marketing

Guido Sarducci

May 5, 2018, 8:23 pm Reply

Didn't realize the pound is the universal monetary denomination.


May 5, 2018, 12:25 am Reply

According to Vox, expensive wine is for suckers.


May 5, 2018, 1:06 am Reply

why did I click this

Alex V

May 5, 2018, 2:43 am Reply


Joshua W

May 5, 2018, 4:55 am Reply

Get whatever wine you like the most. The end.


May 5, 2018, 6:25 am Reply

"I'm a wine expert" Who's to say? Like with any product, there's definitely a cut-off price point beyond which no added value can be perceived. Go mid-range and you'll always be happy and so will your wallet. Don't pay for names. Understand that French wines are overvalued and often mediocre.

Agulka 85

May 5, 2018, 7:55 am Reply

In double blind studies sommeliers consistently cannot tell an expensive wine from a cheap one. I think it says more than this so called expert does…

UnderneathTheBottle Wine Sommelier

May 5, 2018, 2:45 pm Reply

Hi, I'm a sommelier with a YouTube channel. I agree with what she's saying here. The only way to get TRUE value is to travel to where the wines are made. They tend to keep the good stuff themselves and export "designed" blends for outside markets. And let's not get into all the extra costs for the middle man and taxes!

Cognac Dreams

May 5, 2018, 8:36 pm Reply

90% is wine sold in US is $10 or less

_ GZS_

May 5, 2018, 10:30 pm Reply

i just came from adam ruins everything on how wine experts are basically complete nonsense

Justin Fowler

May 5, 2018, 1:56 am Reply

Look up Adam Ruins Everything and he destroys wine "experts." They just make it up and only claim wine is better if you tell them it is expensive in advance. Total fraud.

Data Entry

May 5, 2018, 3:15 pm Reply

I worked at a wine/liquor store for a while and every week tried new 2 different red wines, so I usually stick to wines cost 12-20 $ from Costco 😀

Zuliana Herrera

Jun 6, 2018, 9:27 pm Reply

I didn’t understand her at all

Steve Harris

Jun 6, 2018, 4:40 pm Reply

I can't tell the difference between wine and vinegar.i don't care how complex or how many notes your wine has,its all a joke.


Dec 12, 2018, 4:28 am Reply

This is bullshit. It's been debunked forever ago that there isn't much difference in taste between expensive vs not. Wine experts can't even actually tell. Adam Ruins Everything did a whole thing on this a long time ago

Apple Juice Simpson

Feb 2, 2019, 7:30 pm Reply

'The more expensive/luxurious the product, the more it cost to make'

umm… Like everything else in the world? buying a luxury car cost more because they spend more on manufacturing the car….. That doesn't make it a "better value"

Captain Atheist

Mar 3, 2019, 5:39 am Reply

Expensive wine is for suckers and pretentious douche's


Jun 6, 2019, 5:55 am Reply

When you drink a $10 wine you just wasted $10, plus the cost of your gas and time driving to the store to buy it. You wasted more money than you even spent on the wine. When you drink an expensive quality wine it makes your life worth living, and life is priceless.

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