White Claw Craze Leads To Shortage Of Spiked Seltzer | TODAY

By Brian Lemay No comments


BEER AND WINE AS THE ADULT BEVERAGE OF CHOICE. BEVERAGE OF CHOICE. WHITE CLAW IS DEFINITELY THE WHITE CLAW IS DEFINITELY THE INDUSTRY JUGGERNAUT, BECAUSE OF INDUSTRY JUGGERNAUT, BECAUSE OF ITS POPULARITY, YOU MIGHT HAVE ITS POPULARITY, YOU MIGHT HAVE TO WORK A LITTLE HARDER TO FIND TO WORK A LITTLE HARDER TO FIND IT. IT. THE BUBBLY POPULARITY OF THE THE BUBBLY POPULARITY OF THE SUMMER BEVERAGE SENSATION, WHITE SUMMER BEVERAGE SENSATION, WHITE CLAW SELTZER HAS YET TO FIZZLE CLAW SELTZER HAS YET TO FIZZLE OUT. OUT. AS WE HEAD INTO FALL, THE AS WE HEAD INTO FALL, THE DRINK’S WILD POPULARITY HAS DRINK’S WILD POPULARITY HAS OUTGROWN ITS SUPPLY. OUTGROWN ITS SUPPLY.>>I WENT TO TARGET, AND THERE’S>>I WENT TO TARGET, AND THERE’S NO MORE AVAILABLE. NO MORE AVAILABLE.>>THE SHORTAGE IS BAD ENOUGH>>THE SHORTAGE IS BAD ENOUGH THAT THE COMPANY HAS PUT THAT THE COMPANY HAS PUT DISTRIBUTORS ON ALLOCATION TO DISTRIBUTORS ON ALLOCATION TO KEEP ALL MARKETS IN STOCK. KEEP ALL MARKETS IN STOCK. FORCING O FISH NA FORCING O FISH NA FORCING TO PLAN AHEAD TO GET THE FORCING TO PLAN AHEAD TO GET THE FIX. FIX.>>WE STOCKED UP BEFORE THE>>WE STOCKED UP BEFORE THE SHORTAGE SO WE HAVE BEEN SHORTAGE SO WE HAVE BEEN CHILLING. CHILLING.>>WHITE CLAW MAY HAVE BEEN>>WHITE CLAW MAY HAVE BEEN 2019’S SUMMER FAVORITE BUT THE 2019’S SUMMER FAVORITE BUT THE CULT OF HARD SELTZER BEGAN IN CULT OF HARD SELTZER BEGAN IN 2014, THERE ARE AT LEAST HALF A 2014, THERE ARE AT LEAST HALF A DOZEN ON THE MARKET BUT IT’S DOZEN ON THE MARKET BUT IT’S WHITE CLAW WITH THE HELP OF WHITE CLAW WITH THE HELP OF SOCIAL MEDIA THAT HAS BECOME SOCIAL MEDIA THAT HAS BECOME SOMEWHAT OF A CULTURAL SOMEWHAT OF A CULTURAL PHENOMENA. PHENOMENA. THE FIZZY SPIRIT HAS GROWN 260% THE FIZZY SPIRIT HAS GROWN 260% FOR THREE YEARS STRAIGHT, FOR THREE YEARS STRAIGHT, CLAIMING TO EVEN OUT SELL CLAIMING TO EVEN OUT SELL BUDWEISER THIS SUMMER. BUDWEISER THIS SUMMER. THE HARD SELTZER MARKET IS THE HARD SELTZER MARKET IS POISED TO BECOME A $2.5 BILLION POISED TO BECOME A $2.5 BILLION INDUSTRY BY 2021. INDUSTRY BY 2021. THE ALCOHOLIC DRINK MADE OF THE ALCOHOLIC DRINK MADE OF FERMENTED GRAINS OR SUGARS, FERMENTED GRAINS OR SUGARS, FRUIT FLAVORS AND SELTZER WATER FRUIT FLAVORS AND SELTZER WATER IS BEING MARKETED AS HEALTHY, IS BEING MARKETED AS HEALTHY, LOW CALORIE ALTERNATIVES TO BEER LOW CALORIE ALTERNATIVES TO BEER AND WINE, BUT SOME EXPERTS WARN AND WINE, BUT SOME EXPERTS WARN THAT EVEN THOUGH IT MAY HAVE THAT EVEN THOUGH IT MAY HAVE FEWER CALORIES, IT’S STILL FEWER CALORIES, IT’S STILL ALCOHOL AND SHOULD BE CONSUMED ALCOHOL AND SHOULD BE CONSUMED IN MODERATION. IN MODERATION.>>IT’S DEFINITELY BEEN A STAPLE>>IT’S DEFINITELY BEEN A STAPLE THIS SUMMER. THIS SUMMER.>>IT’S NOT JUST THE MILLENNIALS>>IT’S NOT JUST THE MILLENNIALS WHO ARE BULLISH ON HARD SELTZER, WHO ARE BULLISH ON HARD SELTZER, WHITE CLAW HAS REPLACED BEER AND WHITE CLAW HAS REPLACED BEER AND WINE AS HER SUMMER BARBECUE WINE AS HER SUMMER BARBECUE MAINSTAY. MAINSTAY.>>THEY HAVE A DIFFERENT VARIETY>>THEY HAVE A DIFFERENT VARIETY OF FLAVORS WHICH IS FANTASTIC, OF FLAVORS WHICH IS FANTASTIC, AND I DON’T FEEL GUILTY WHEN I’M AND I DON’T FEEL GUILTY WHEN I’M DRINKING IT IF I’M HAVING A FEW DRINKING IT IF I’M HAVING A FEW THROUGHOUT THE DAY. THROUGHOUT THE DAY.>>THE PHENOMENA MAKING ITS WAY>>THE PHENOMENA MAKING ITS WAY TO “TODAY.” TO “TODAY.” THE SUMMER REFRESHER

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