Sip and shop: Macy’s in Sacramento to offer wine to shoppers

By Brian Lemay No comments


NOW EVEN MACY’S IS LOOKING TO
JOIN THE MIX. THERE IS NO SHORTAGE OF
ALCOHOLIC BEVERAGE AVAILABLE ON
THE K STREET CORRIDOR. WHERE IT IS N SERVED ALREADY,
THERE ARE NOTICES IT COULD BE
COMING, AND IT HAS SPREAD TO
MACY’S. THE RETAILER HAS FIL TO SELL
WINE AND DEAL — BEER ON THE
PREMISES.>>THEY WANT TO PROVIDE A
SERVICE TO THE CUSTOMER, AND I
HAVE APPLICATIONS THAT COME INTO
ABC AND WE REVIEW THOSE THINGS. KEVIN: THE NOTION SIPPING
WHILE SHOPPING IS NOT NEW. THE MACY’S AND CITRUS HATS WOULD
— CITRUS HEIGHTS WAS THE FIRST
TO GET AN ALCOHOL PERMIT IN
1969. SINCE THEN, THE RETAIL GIANT HAS
HAD 39 ALCOHOL LICENSES ACROSS
THE STATE. NORDSTROM HAS EVEN MORE. WE SEE ALL KINDS OF
APPLICATIONS EVERY WEEK. KEVIN: HE SAYS IT’S NOT UNUSUAL
FOR CLOSING A MERCHANDISE
RETAILERS TO SEEK LICENSES. WE HAVE OVER 92,000
BUSINESSES THAT ABC HAS LICENSED
FOR A WIDE VARIETY OF THINGS. IT MIGHT BE A BEER AND WINE
RESTAURANT, IT MIGHT BE A FULL
LIQUOR LICENSE RESTAURANT OR A
STORE. KEVIN: WHILE RETAIL EXCERPTS —
EXPERTS HAVE DEBATED WHETHER
ALCOHOL HELPS TO BOOST SALES, IT
HAS GROWN STEADILY IN SACRAMENTO

Leave a Reply