Gary Vaynerchuk Teaches Jimmy Everything to Know About Wine Tasting

By Brian Lemay 100 comments

-Gary, you know I’m a big fan. -Thank you.
-I love you. I want to hear
all about this Gary V. — Yes. If you follow Gary on Instagram,
he’s @garyvee. And not only
do we talk about wines, but you’re also very uplifting.
-Excited. -And excited, yes.
I love following you. What can we —
Let’s talk about wine. -It’s Thanksgiving week.
You know, we’re going into the holiday, people — You know,
I grew up in the wine game. I built,
and a year ago, I started my own winery,
Empathy — Empathy for everybody drinking,
empathy for the farmers. [ Laughter ] Empathy for the farmers
that make these great wines. -What makes this different,
this wine? -Because it isn’t
sold in stores, and the only way to get it
is directly at We’re able to produce
a $50 wine for 20 bucks. [ Cheers and applause ] -Now…
-All right. -…I want to really talk about
the process of drinking wine — the color, the nose,
and the taste, and then I’ve got a little
contest for you at the end — Can you pick the better wine? So I’m gonna train you now,
Yoda/Obi-Wan style. Let’s do this.
-First, color. -Okay.
-So, let’s use those beautiful eyes you have.
-Thank you. -Take a look.
You see the color. -Yeah.
-You look for — Legs is when you swirl it and a little bit of the alcohol
in the glass, all right? You got that down? Not the biggest thing.
Color can trick you. -Okay. But this is good
to do at a dinner. -Yeah, it looks good.
-Got to look at the legs first before I drink this.
[ Laughter ] -The number-one thing that
America isn’t doing enough of is the sniffy sniff.
-The sniffy sniff. -The sniffy sniff.
-Is that a technical term? -Well, here’s the key.
You know, people always do this, but I want you
to put your schnoz really in it. Let’s really go. Like, a little —
There you go. Smell, smell.
Get him going! [ Cheers and applause ] -It’s real.
It’s real. -You smell the blackberries? -Yeah, I smell berries. -Do you get the purple Nerds
candy on the nose? -I do get a little
purple Nerds candy. -Little beef jerky, Slim Jim,
Randy “The Macho Man” Savage? [ Laughter ] -I wasn’t gonna say that,
but yes. Okay, yeah.
-All right. I want you to try it.
-All right. -Hey.
-Right? -Not bad.
-All right, let’s get into it. We’re gonna pick —
Take this away. We’re gonna pick the better
of the two wines. -Okay. -Which one of these two wines
is more expensive? You’re gonna take 1 and 2.
-Okay, 1 and 2. -We got it numbered.
-Which one is more expensive. -Take a look at the color.
-Mm-hmm. -Now the sniffy sniff.
-Now I see the legs. All right,
I see the legs on that guy. I see the legs.
-Schnoz in there, schnoz in there.
-Yeah, yeah, yeah. Okay.
Not that much leg on that one. [ Laughter ] -Give it a taste.
-All right. Give it a taste. That’s tasty. Oh, my gosh.
-1 or 2? -Which one’s
the most expensive — -Which one is the more
expensive, 1 or 2? -Gosh. [ Laughter ] Now you’re just drinking wine. [ Laughter ] -God, they’re both delicious.
I have no idea. I’m gonna say —
Aah! I’m gonna say that, um… I’m gonna say 2
is more expensive. -Let’s see, America. It is number 2!
[ Cheers and applause ] He just picked them!
Good job! Let’s go, Jimmy!
Let’s go! -Come on!
My man. Yes!
Gary Vaynerchuk! @garyvee on Instagram!


Bobby Warlock

Nov 11, 2019, 11:32 am Reply

I hate him so fucking much. Such a loser

DiiGiiTAL. exe

Nov 11, 2019, 11:37 am Reply

My man Gary Vaynerchuk on Jimmy Fallon. The guy's a gangster.


Nov 11, 2019, 11:40 am Reply

β€œNumber 3 my lord!”
Who else heard someone in the audience say this towards the final decision? Lol


Nov 11, 2019, 11:41 am Reply

Gary Vee!!!! the best!!

Neeraj Almeida

Nov 11, 2019, 11:42 am Reply

Wait what?! Garry didn't use the F word!!

Putra Yuda Septian

Nov 11, 2019, 11:44 am Reply

"Wine tasting is so overrated" – Unknown.

"Hold my glass" – Gary Vaynerchuk

Indraja Salunkhe

Nov 11, 2019, 11:49 am Reply

Gary is so overrated. Not everything he talks makes sense. People need think before accepting. Sometime it is okay.

Bobby Roach

Nov 11, 2019, 11:53 am Reply

This is the longest Gary Vee has gone without swearing

Shidiq Aerith

Nov 11, 2019, 11:55 am Reply

Hmmhh, this is rare footage of gary indeed

LeeTravius Mckay

Nov 11, 2019, 11:56 am Reply

"sniffy sniff" πŸ‘ƒπŸ·

Star Platinum

Nov 11, 2019, 11:57 am Reply

He pushed fallon aside 🀣 @0:31

Mitch Smith

Nov 11, 2019, 12:00 pm Reply

Gary out here just adjusting his persona to the audiences…he is a marketing boss afterall

Gashanovic D

Nov 11, 2019, 12:01 pm Reply

β€œ$50 wine fore $20 bucks”… yeah that’s some cheap bulk wine but ok


Nov 11, 2019, 12:11 pm Reply

Gary Vee!!! 😊

ace regal

Nov 11, 2019, 12:16 pm Reply

I'm waiting for Robert Irwin…I reallyyyyyy enjoy it when he brings soooo cute ( but some are dangerous) animals…you are a wonderful kid buddy…😊😊😊😊😊😊keep doing the good work


Nov 11, 2019, 12:19 pm Reply

Made my day!!! HAHAHA! Gary is awesome.

Jenn Smith

Nov 11, 2019, 12:22 pm Reply

Sooooo awesome to see you two together!

Andy FoxHound

Nov 11, 2019, 12:31 pm Reply



Nov 11, 2019, 12:35 pm Reply


B Adventures Vlogs

Nov 11, 2019, 12:36 pm Reply

That was awesome. Fun bit πŸ˜‚βœŒοΈ

Adriana Vata

Nov 11, 2019, 12:39 pm Reply

We want the whole interview with Gary pleaseeee

Mawen Mendoza

Nov 11, 2019, 12:39 pm Reply


Dirty Sprites

Nov 11, 2019, 12:39 pm Reply

I can’t believe Gary vee really said β€œfuck” 15 times in this 3 minute clip. Smh πŸ€¦πŸ½β€β™‚οΈ


Nov 11, 2019, 12:46 pm Reply

So weird to see Gary V censored and not swearing πŸ˜‚

Jacob Lee

Nov 11, 2019, 12:49 pm Reply

This the motivational tik tok dude 😭


Nov 11, 2019, 12:52 pm Reply

Ah..So motivating..

Marius Thefaker

Nov 11, 2019, 12:58 pm Reply

I guessed no. 2 because the wine looked thicker in the glass when he did the swirl… means nothing… but that was my rationale πŸ™‚

Erica Roldan

Nov 11, 2019, 1:10 pm Reply

I just want to drink the wine πŸ˜‚πŸ˜‚

Johnny Dutch

Nov 11, 2019, 1:15 pm Reply

What is this hopium dealer doing on the tonight show?

New Message

Nov 11, 2019, 1:18 pm Reply

When I drink enough of it and I'd swear it had legs for real… 'cause every time I reach for it, it seems to dodge.

Chris Strub

Nov 11, 2019, 1:20 pm Reply

Great job out there Gary!

Curry Rice

Nov 11, 2019, 1:24 pm Reply

Wait, why did Jimmy take so long to welcome him to the show???


Nov 11, 2019, 1:26 pm Reply

They should have used Coors Light as a palette cleanser

Charles LIU

Nov 11, 2019, 1:26 pm Reply

It’d be motivating talk where he goes

Rayan Haseeb

Nov 11, 2019, 1:26 pm Reply

I bet Jordan Schlansky would disapprove of this.

1800 Subscribers With 0 Videos?

Nov 11, 2019, 1:30 pm Reply

Why does it feel like Gary is hosting the show instead of Jimmy πŸ˜‚

Gonzy the Mage

Nov 11, 2019, 1:30 pm Reply

I bet after this he went backstage and cut loose a string of profanity that made even the devil use ear muffs.

Kriston Quartz

Nov 11, 2019, 1:33 pm Reply

Gary cheering Jimmy on like that. We need a friend like that πŸ‘

Ralfs Goba

Nov 11, 2019, 1:37 pm Reply

Already miss those F words tho.. πŸ˜€

Jacinta Tarenta

Nov 11, 2019, 1:49 pm Reply

God, I find Gary so annoying.

Vedha Tripathi

Nov 11, 2019, 1:51 pm Reply

Is no one gonna talk about how hot Garry is ?

Sean Roderick

Nov 11, 2019, 1:51 pm Reply

Me drinking any wine : that’s tasty

Dirty Sprites

Nov 11, 2019, 1:52 pm Reply

What the fuck, I can’t believe Gary fucking vee just said the fuck word like 50 fuckin times, while fucking talking to Jimmy Fallon while on this fucking show. Like what the fuck?


Nov 11, 2019, 2:50 pm Reply

so… was number two his wine??

Valentin Eisendle

Nov 11, 2019, 2:58 pm Reply

Gary is the best. And yes, people should drink good wine!

Eddie Kim

Nov 11, 2019, 3:23 pm Reply

Gary V is not just on Instagram but every social media platform – lol #hustle


Nov 11, 2019, 3:27 pm Reply

What Gary Vee doing on ur show. That's awesome- Peanskean Riddler #TheRiddler

Annonymous Jack

Nov 11, 2019, 3:38 pm Reply

Wew my favourite guy gary!!
Great to see him on the tonightshow πŸ˜€

Aaron Jacob

Nov 11, 2019, 3:42 pm Reply

Who knows Gary Vee from tik tok

Dr. DJ Savato

Nov 11, 2019, 3:42 pm Reply

At first I was confused, we have another Gary V celebrity here in our country. Both look like they have lots of energy though

Ronaldo PH

Nov 11, 2019, 3:48 pm Reply

Gary is really the wine guy!

Candy Queen Bee Baker

Nov 11, 2019, 3:57 pm Reply

Gary is the goatπŸ™Œβ€ and he didn't swear!


Nov 11, 2019, 4:06 pm Reply

Jimmy always makes me laugh! πŸ˜‚

Mohamed Ghadban

Nov 11, 2019, 4:25 pm Reply

Jimmy’s attempt to throw is jacket 3:16

8 Pelagic

Nov 11, 2019, 4:26 pm Reply

Empathy Wines: For those evenings when you are Whining and Dining.

Armen Meghdessian

Nov 11, 2019, 4:34 pm Reply

Somebody get him on Netflix

Gawain Fraites

Nov 11, 2019, 4:37 pm Reply

This man changed my life man.


Nov 11, 2019, 4:40 pm Reply

This is the guy from that failed Planet of the Apps show πŸ˜‚ πŸ˜‚ πŸ˜‚

Mag Magnet

Nov 11, 2019, 4:46 pm Reply



Nov 11, 2019, 4:53 pm Reply

Skip to 1:05 to avoid the commercial

The Office Lab

Nov 11, 2019, 5:00 pm Reply

I'm a simple man. I see Gary, I click.

Nik Nombre

Nov 11, 2019, 5:03 pm Reply

within seconds of seeing Jimmy I can tell hes drunk already haha, cant tempt my man with all that wine lol!

trey burke

Nov 11, 2019, 5:03 pm Reply

Gary the best!


Nov 11, 2019, 5:07 pm Reply

Omg Gary. That energy


Nov 11, 2019, 5:09 pm Reply

Drink what tastes good to you. I spent a year in Italy and drank $800 Mis Ce Bleut aged 30 years down to simple $7 Merlot. I got the same pleasure from cheap as I did from hotie totie wine. Do you.

th33 Smackdown

Nov 11, 2019, 5:13 pm Reply

Those beautiful eyes. — — — guy

Fight Over Flight

Nov 11, 2019, 5:14 pm Reply

Gary is so good at television. that's not easy

Amber Glass Media

Nov 11, 2019, 6:03 pm Reply


Ordinary Engineering student

Nov 11, 2019, 6:22 pm Reply


Rapid Fireman

Nov 11, 2019, 6:33 pm Reply

Gary not swearing on cam for over 3 min straight wow this isnt the real Gary Vee

Mixed by Marc Mozart

Nov 11, 2019, 6:34 pm Reply

So pumped to see Gary on that show!

jordy vero

Nov 11, 2019, 6:38 pm Reply

I smell purple nurple juice is written al over his face. ewey!

The Nation of Israel

Nov 11, 2019, 7:07 pm Reply

Gary turned wine into a contact sport lol


Nov 11, 2019, 7:22 pm Reply

This dude went from being on Tik Tok to being on Tik Tokshows

Erik Morales

Nov 11, 2019, 7:24 pm Reply

I'm a simple man I see Gary V, I dislike

Fit 4 Life

Nov 11, 2019, 7:28 pm Reply

only clicked to watch because of Gary Vee!! #SniffySniff @Garyvee


Nov 11, 2019, 7:33 pm Reply

That's a lotta energy on stage at once.


Nov 11, 2019, 7:56 pm Reply

So Gary, empathy wine, what’s so different about it?”
β€œoh we just sell it online only so it less money”

…yeah because I’m going to order wine online

blah blah

Nov 11, 2019, 8:03 pm Reply

WTF , is this QVC ?


Nov 11, 2019, 8:19 pm Reply

Always when I see someone drink wine, I'm thinking of grape juice…

Ayad Ali

Nov 11, 2019, 8:24 pm Reply

Gary mentioned Macho Man! Ooh, yeah!

David Gardner

Nov 11, 2019, 8:24 pm Reply

Gary has so much personality.

Oswaldo OntheGO

Nov 11, 2019, 9:22 pm Reply

I love Gary on here 🐐🐐

Belen Escobedo

Nov 11, 2019, 10:09 pm Reply

Why did gary move him like that at 0:32

Nicolas Chausson

Nov 11, 2019, 10:47 pm Reply

So I guess in the US the more expensive, the better… Some kind of easy scale for tasteless people ?

Maru Alberto De Vera

Nov 11, 2019, 11:00 pm Reply

There's my mentor right there!
Gary Vaynerchuk! πŸ˜πŸ‡΅πŸ‡­

Isaac Mashman

Nov 11, 2019, 11:03 pm Reply


That’s it. That’s the comment. 🐐


Tally Ho rizzla

Nov 11, 2019, 12:22 am Reply

We have a term for wine tasting here in Australia,it's called "wanking".

Nice Edz

Nov 11, 2019, 1:20 am Reply

That was a wonderful tasting experienced. I learned today.

Michael Lebert

Nov 11, 2019, 2:25 am Reply

Ggagaaaarreyyyyyy veeeeee my bro I love you

Amey Chopde

Nov 11, 2019, 2:26 am Reply

Gary: Do you produce 64 pieces of content?
Jimmy: What "content"? That's technical term.

Melissa Borror

Nov 11, 2019, 2:37 am Reply

🀣🀣 Fuckin’ LOVE, Gary. Incredible human-being…πŸ’–πŸ’–πŸ’–

eh Joe

Nov 11, 2019, 3:08 am Reply

Gary didn't say F*ck once.
Gerry Seinfeld: whats the deal with that.

Seery Records

Nov 11, 2019, 3:47 am Reply

I watched this twice just because i love Gary..

Manuel Nacer

Nov 11, 2019, 4:55 am Reply

Is any chance that Garyvee gets his energy from cocaine?

alΠ²Ο…Ρ• capΟ…Ρ‚

Nov 11, 2019, 6:43 am Reply

Up is gay and under is you boyfriend. =Β°β€’Β°=

Adam Sandler

Nov 11, 2019, 6:44 am Reply

Jimmy is going to get drunk after this ! Whoa woah we have never seen Jimmy Fallon drunk before


Nov 11, 2019, 6:54 am Reply

Holy shit. Was this an empathy wine's advertisement?

Ariaditya Pramestu

Nov 11, 2019, 7:24 am Reply

I dont buy the 20 dollars for 50 dollars wine stuff

Vslim Goody

Nov 11, 2019, 7:31 am Reply

Gary V!!!!!!πŸ₯°

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