Gary Vaynerchuk Teaches Jimmy Everything to Know About Wine Tasting
-Gary, you know I’m a big fan. -Thank you.
-I love you. I want to hear
all about this Gary V. — Yes. If you follow Gary on Instagram,
he’s @garyvee. And not only
do we talk about wines, but you’re also very uplifting.
-Excited. -And excited, yes.
I love following you. What can we —
Let’s talk about wine. -It’s Thanksgiving week.
You know, we’re going into the holiday, people — You know,
I grew up in the wine game. I built winelibrary.com,
and a year ago, I started my own winery,
Empathy — Empathy for everybody drinking,
empathy for the farmers. [ Laughter ] Empathy for the farmers
that make these great wines. -What makes this different,
this wine? -Because it isn’t
sold in stores, and the only way to get it
is directly at empathywines.com. We’re able to produce
a $50 wine for 20 bucks. [ Cheers and applause ] -Now…
-All right. -…I want to really talk about
the process of drinking wine — the color, the nose,
and the taste, and then I’ve got a little
contest for you at the end — Can you pick the better wine? So I’m gonna train you now,
Yoda/Obi-Wan style. Let’s do this.
-First, color. -Okay.
-So, let’s use those beautiful eyes you have.
-Thank you. -Take a look.
You see the color. -Yeah.
-You look for — Legs is when you swirl it and a little bit of the alcohol
in the glass, all right? You got that down? Not the biggest thing.
Color can trick you. -Okay. But this is good
to do at a dinner. -Yeah, it looks good.
-Got to look at the legs first before I drink this.
[ Laughter ] -The number-one thing that
America isn’t doing enough of is the sniffy sniff.
-The sniffy sniff. -The sniffy sniff.
-Is that a technical term? -Well, here’s the key.
You know, people always do this, but I want you
to put your schnoz really in it. Let’s really go. Like, a little —
There you go. Smell, smell.
Get him going! [ Cheers and applause ] -It’s real.
It’s real. -You smell the blackberries? -Yeah, I smell berries. -Do you get the purple Nerds
candy on the nose? -I do get a little
purple Nerds candy. -Little beef jerky, Slim Jim,
Randy “The Macho Man” Savage? [ Laughter ] -I wasn’t gonna say that,
but yes. Okay, yeah.
-All right. I want you to try it.
-All right. -Hey.
-Right? -Not bad.
-All right, let’s get into it. We’re gonna pick —
Take this away. We’re gonna pick the better
of the two wines. -Okay. -Which one of these two wines
is more expensive? You’re gonna take 1 and 2.
-Okay, 1 and 2. -We got it numbered.
-Which one is more expensive. -Take a look at the color.
-Mm-hmm. -Now the sniffy sniff.
-Now I see the legs. All right,
I see the legs on that guy. I see the legs.
-Schnoz in there, schnoz in there.
-Yeah, yeah, yeah. Okay.
Not that much leg on that one. [ Laughter ] -Give it a taste.
-All right. Give it a taste. That’s tasty. Oh, my gosh.
-1 or 2? -Which one’s
the most expensive — -Which one is the more
expensive, 1 or 2? -Gosh. [ Laughter ] Now you’re just drinking wine. [ Laughter ] -God, they’re both delicious.
I have no idea. I’m gonna say —
Aah! I’m gonna say that, um… I’m gonna say 2
is more expensive. -Let’s see, America. It is number 2!
[ Cheers and applause ] He just picked them!
Good job! Let’s go, Jimmy!
Let’s go! -Come on!
My man. Yes!
Gary Vaynerchuk! @garyvee on Instagram!