Costco Liquor Vs. Brand-Name Liquor Blind Taste Test

By Brian Lemay 100 comments

– This one’s going to be Captain Morgan. – Wow. – This one’s going to be
Costco, I bet, but let’s try it. – Ever hear a little phrase called don’t judge a book by it’s cover? – No, why would I not judge a book by what I’m using to buy it? (happy bass guitar) – That’s the whole premise behind this is that Costco has their own generic brand. – I heard Kirkland is surprisingly good. – I feel like all Kirkland
products are pretty tight. – I think I dated a girl that
wore Kirkland brand jeans. – Give me the alcohol. – Let’s get to smellin’. – Well two’s definitely darker. – Cheers. Ahh. – Oh you (bleep), you took your whole one. – It tastes like eggnog minus the egg. – It’s like honey. That is not Captain Morgan. – That’s not Captain Morgan. – Let’s try it. – Captain Morgan brings
back a lot of bad memories. – Two smells even sweeter. – It is even sweeter. – This packs more of a punch. – Yeah it tastes like a gingerbread man. – Yeah, like a drunk gingerbread man. – Number two, Costco, and
number one, Captain Morgan. – Well that’s what I said. – I think that’s the Captain Morgan because I would never drink
something that tasted like this. – Yeah, I agree. – And I’ve had Captain Morgan before. – Number two is Captain. – Two is Captain Morgan and one is Costco. – This one’s Costco?
– [Woman] What? – Damn it. – And I think is Costco. – My initial thought was that this was Captain Morgan,
but I’m gonna change it and say that this is
Costco and it’s a copycat. – [Voiceover] Ashly is correct. – Yay! – So this is the infamous,
Grey Goose has the same quality as the Costco Brand. – Mmmm. – Boop! – That went down pretty easy. – Uggh! – Like Kesha. (throat clearing) – ♫ I’m yellin’ timber ♫ – That’s like drinkin’ Alex
Mack if Alex Mack was a liquid. – Two, cheers. – Cheers. – This is incredibly smooth. – This one is smoother than the first one. – Aaach! – Two is slightly more palatable. – My lips burn. – One has got to be Grey Goose. It’s way fancier. – Yeah, it just feels like I should be on a rooftop veranda when I drink this, and this feels like maybe a
lower to the ground veranda. – Two is Goose. – I think one is Costco. – One is Grey Goose. – Two is Grey Goose, one is Costco. – Finally, we differ. – One is Costco, because all
the vodkas I drink at bars, which are the nicer
vodkas, make me go aach. – Two is Costco, one is Grey Goose and she’s saying the opposite. – [Voiceover] Two is Grey Goose. – Ahhh (laughs). – Damn it, Costco you failed me. – Stop wasting your money on this. – I’m not the biggest
Canadian whisky person, and honestly, I really
don’t like Crown Royal. (burps) (laughs) – Shot burps. – Hashtag shot burps. – No. – They look exactly the same, literally the same color, the same everything. – This is like dehydrated for
weeks in a desert pee color. (laughs) (burps) (laughs) – I think that’s the Crown Royal. – It’s kinda, vaguely smokey. – It’s kinda like maple-ey. – I know what it tastes like. – All right. It’s the taste of my unhappy childhood. – It’s like someone with whiskey breath talking really close to your face. – Yeah, what is that like? – No! – Okay, number two? – It’s very harsh. – Oh yeah, this is way harsher,
I only took half a sip. – No, number one is the better one. – I agree, number one
tastes like Crown Royal. – Two is Crown Royal and one is Costco. – I say the opposite, one is
Crown Royal, two is Costco. – This is the Crown Royal. – We agree on this. – [Voiceover] Number one is Crown Royal. – Nooo!
– (bleep) (laughing) – [Voiceover] Three, two, one, Costco. – Oh! – [Voiceover] Number two is Costco. – Yay! – You see? – Do we win a prize? Is the prize more shots? – Yeah, the whiskey was pretty great. I feel like the vodka was just so clean, it’s almost dangerous. – It was unbelievable. – Buy the vodka with caution because that, you’re going to have a party. – Yeah. (laughs) – Costco if you’re listening
right now, I believed in you. I felt like you would
be the superior liquor, when in fact– – Where were you? – Costco is living a life of luxury. – Being an elitist
about alcohol is stupid. Everybody’s trying to get
to the same finish line. We’re all trying to get (bleep) up. So whether you get there by walking, or you get there on a scooter, or you get there on a Segway, or you get there on a private jet, who gives a (bleep),
we’re all getting there.


Chris Rooster

Sep 9, 2017, 5:08 pm Reply

The costco brand rum will f you up. It's smoother and much stronger than the Captain Morgans and its not easy to control what you pour. Kirkland Rum = 46% alcohol and 92 proof vs. Capt Morgan 35% and 70 proof

Louis V

Sep 9, 2017, 3:38 am Reply

man, buzzfeed is full of lesbians, gays, hipsters, vegans

Alisha A

Sep 9, 2017, 4:21 am Reply

Man that damn Kirkland (Costco) liquor is a hit at a party! They lying.


Oct 10, 2017, 9:13 pm Reply

Lmao 'like Kesha'

shobhit chaudhry

Oct 10, 2017, 5:16 pm Reply


Jacob Carrick

Nov 11, 2017, 10:27 pm Reply

They are literally the same thing, Costco pays to use the name brands product and put the Kirkland logo on it

Just another college boy

Nov 11, 2017, 7:32 am Reply

“The taste of my unhappy childhood.” Wow that got too deep too fast 😂😂😂

One Time126

Nov 11, 2017, 11:19 pm Reply

Fun fact my great grandfather helped create captain Morgan

Dylan Polgar

Nov 11, 2017, 12:58 am Reply

why do they only employ lesbian feminists?

Nikisha Smith

Nov 11, 2017, 10:13 pm Reply

Eugene, for someone for who drink ALOT, I thought he would know his alcohols.

Nichole Figueroa

Nov 11, 2017, 4:23 am Reply

Actually more expensive alcohol gives you less of a hangover, that's why people pay more


Nov 11, 2017, 9:38 pm Reply


Artemis Olympus

Nov 11, 2017, 2:15 am Reply



Nov 11, 2017, 11:31 pm Reply



Nov 11, 2017, 12:39 am Reply


itsyagirl diane

Nov 11, 2017, 4:38 am Reply

i️ love how eugene is in every single drinking video.

Jon Daschner

Nov 11, 2017, 6:50 pm Reply

Thier rum is good

Kitties& Weed

Dec 12, 2017, 6:57 pm Reply

Kirkland sources spirits, meaning they are getting alcohol from very well known and famous distilleries and putting their name on it. No wonder some of you got them mixed up 😉

Francisco Elumba

Dec 12, 2017, 9:03 am Reply

Too drunk to know the diffrence XD

Renee Morris

Dec 12, 2017, 6:46 am Reply

The end statement did it for me.



Dec 12, 2017, 6:56 pm Reply

this video: people who think they are funny

Henry Henry

Dec 12, 2017, 12:33 pm Reply

I've learned a long time ago the quality of the liquor makes a huge difference!! especially the next morning!! better quality boos won't make you as hung over!!

Sabrina •A

Dec 12, 2017, 10:54 pm Reply

I thought Kirkland was only a water bottle… I live under a rock

Shreya Gupta

Dec 12, 2017, 2:44 am Reply

what the girl said at the end is probably the best life advice i've heard

Jennie Yeargain

Dec 12, 2017, 5:47 am Reply

“It’s the taste of my un-happy childhood.” Me tho

Ben W

Dec 12, 2017, 6:15 am Reply

2:27 they spelled whiskey wrong in the middle of the screen

Juan Vega

Dec 12, 2017, 12:17 pm Reply

Eugene is garbage

Gabriel Magdaleno

Dec 12, 2017, 2:40 am Reply

Calling Crown Royal whiskey is like calling Fireball whiskey…🤢🤮

Trent Bianchi

Jan 1, 2018, 12:39 am Reply

Why r they mixing

Ferraricraft gaming

Jan 1, 2018, 7:13 am Reply

Am I the only one that finds the black chick in this video really annoying?

GD DesJardins

Jan 1, 2018, 11:59 pm Reply


Classic Ashly….Always wanting to drink. Lol

Kayla Nicole

Jan 1, 2018, 11:41 pm Reply

I’m disappointed In Eugene

darkwizard225 m

Jan 1, 2018, 5:53 am Reply

so americans can get canadian whiskey from costco yet canadian costcos don't sell alcohol (at least i don't think so)


Feb 2, 2018, 3:15 am Reply

cant even buy liquor at costco here :/


Feb 2, 2018, 6:21 pm Reply



Feb 2, 2018, 12:47 pm Reply

The Costco in my province don’t sell alcohol 😡

Leggo My Ego

Mar 3, 2018, 4:30 pm Reply

0:25 damn it, she plays for the other team.

Zach Thompson

Mar 3, 2018, 5:23 am Reply

Y’all ripped off Good Mythical Morning

Arun Sreenivasan

Mar 3, 2018, 8:18 pm Reply

2:56 was so funny I don't even know why 😂😂😂

Aniyunwiya Ageya

Mar 3, 2018, 9:51 pm Reply

Obviously these are California prices. Costco SWORE to us (in their home state) that if we de-privatized liquor, it would be cheaper. Instead, we have a $33 per gallon liquor tax, the highest in the country. A $15 bottle will run us…$25+?

Will Joyce

Apr 4, 2018, 2:32 am Reply

The "blegh" call on Grey Goose is even better when you skip back and hear the blegh

Steven Zinn

Apr 4, 2018, 7:26 am Reply

I work at Costco and I'm drinking the vodka right now and it's way better than Grey Goose. Goose is overrated. We also now sell Irish whiskey in the Pacific Northwest and it's good. It's no Jameson but I'm an alcoholic and I love it…

F13at Cat

Apr 4, 2018, 6:07 pm Reply

So is Kirkland like California’s Wegmans ( I’m from PA/NY) A giant store where they sell a lil bit of everything?

Lyon Davis

Apr 4, 2018, 7:13 am Reply

Im a simple man I see Eugene and I click

Nix alot

Apr 4, 2018, 9:02 pm Reply

A) Should have purchased the 6 X Distilled Kirkland Vodka, its even smoother
B) Should have done silver Patron vs Kirkland tequila, its off the hook

Dylan Maes

Apr 4, 2018, 7:20 am Reply

I see a drinking video with Eugene I watch immediately

the middle man

May 5, 2018, 8:17 am Reply

Heroin vs Krocodil

sean juth

May 5, 2018, 7:04 pm Reply

Totally not paid to say it

The Masoko

May 5, 2018, 4:40 pm Reply

People say don’t judge a book by its cover but what about mein kampf

David Loomis

May 5, 2018, 1:37 am Reply

That girl at the end is wrong. Cheaper liquors tend to make you feel more nauseous and give you worse hangovers, you get what you pay for.


May 5, 2018, 6:28 pm Reply

Taste of my unhappy childhood…I LOVE THAT!!!!!…..ROFL

Lucile L

Jun 6, 2018, 10:02 pm Reply

This video is the proof that even if Eugene drinks a lot he doesn't really know what he drinks…


Jun 6, 2018, 7:19 am Reply

Hi there, Ex-Costco employee here.

Costco liquors and wines aren't "generic".
They are subsidized versions of already real liquors, Costco gets a discount for buying the liquor in bulk from the factory's surplus, and bottles it themselves, however, they cannot brand it as that liquor's brand, so you use Kirkland Signature.

For example, Costco's tequila, was really Milagros (last I heard) for Blanco and Añejo.

This was further confirmed by Kevin O'leary of Shark Tank which sold wine to Costco through his O'leary Wine label, to be bottled into Cabernet, Merlot and Zinfandel wines of Kirkland Signature.

Brogan Byrnes

Jun 6, 2018, 7:07 pm Reply

I really want to have a drink with Eugene


Jun 6, 2018, 8:06 am Reply

Cheap Liquor in this Video, Bottled by Jim Beam

Bruce Chang-Gu

Jun 6, 2018, 5:01 am Reply

The girl at the end said it beautifully. It doesn't matter how we get there 😢

Cook Alexander

Jun 6, 2018, 5:03 pm Reply

Ashley got them all right

Kannon Sanders

Jul 7, 2018, 10:40 pm Reply

What’s the girls name at 0:48 ?

Henry Craven-Shreenan

Jul 7, 2018, 7:56 am Reply

4:03 i rub listerene into my eyes to get hammered and it gets me there

Elizabeth Espinoza

Jul 7, 2018, 4:00 am Reply

I will forever stand by the Kirkland tequila. It’s both a great shot and mixer.


Jul 7, 2018, 8:41 pm Reply

Captain n coke

cameron charles

Jul 7, 2018, 11:28 pm Reply

Why do only lesbians work there.


Jul 7, 2018, 12:43 am Reply

They are always so smug when they're wrong


Jul 7, 2018, 11:08 am Reply

Costco sources their Vodka from Grey Goose so yeah.


Jul 7, 2018, 8:00 pm Reply

It tastes like sex cult and human trafficking what?!

I am just a mom doing the best I can

Aug 8, 2018, 8:06 am Reply

Kirkland is often better than the original brands of things. Like diapers and formulas and even lotions and soaps!😊

Russell Bob

Aug 8, 2018, 7:31 am Reply

I use to think crown tastes how permanent markers smell


Sep 9, 2018, 1:52 am Reply

You guys should be watching whiskytube instead!

Miss Nobody

Sep 9, 2018, 11:16 pm Reply

I saw Eugene so i clicked


Sep 9, 2018, 12:06 am Reply

The girl with the pink shirt was so salty and sassy about everything….. She's my fav 😀

SnappySquirrel K

Sep 9, 2018, 12:17 am Reply

new vids of these

Desiree Jarvis

Sep 9, 2018, 2:48 am Reply

How did eugene not win lol

MelBell 0963

Sep 9, 2018, 8:47 pm Reply

At the end, it just made me love Gabby even more!

Nicholas Vas

Sep 9, 2018, 8:36 pm Reply

Dam I know what it taste like it taste like my unhappy childhood lmfao


Oct 10, 2018, 1:48 am Reply

Brb buying Vodka now

Sean ERA

Oct 10, 2018, 7:12 pm Reply

"Captain morgan brings up a lot of bad memories"

Woke up in a bathtub half naked the morning after prom….


Nov 11, 2018, 8:26 am Reply

i thought eugene would be better at this

Christina Daly

Nov 11, 2018, 1:15 pm Reply

Eugene: Chooses Costco each time, proclaims Costco sucks

Daniel Kim

Nov 11, 2018, 2:40 am Reply

Come for the alcohol, stay for Brittney


Dec 12, 2018, 8:52 pm Reply

Eugene is an alcoholic. He’ll drink anything. He don’t care if it’s boujee or broke 😂

Nidhi Mathur

Dec 12, 2018, 11:08 pm Reply

Other try guys – Eugene….do u need a hug from all of us☻☻ ??
Eugene – Get away from me all of u. 😑🤢🤨

Jason Beauchamp

Dec 12, 2018, 6:32 am Reply

Fun fact is that a lot of name brands produce the Kirkland signature products

Some Guy

Dec 12, 2018, 5:59 pm Reply

I appreciated the Alex Mack reference.


Dec 12, 2018, 10:27 pm Reply

4:02 – Truth has never been more clearly spoken


Dec 12, 2018, 10:35 pm Reply

A product can be made in the same factory by the same person as the name brand, but it can still vary slightly whether it was intentional (such as choosing a different recipe/variation) or as a byproduct for a lower price (a product that QC determined to not be as good as expected for the name brand, but still selling it at a reduced price to reduce losses).

Costco has earned it's reputation with the Kirkland brand in getting products that are similar, if not better quality, than the name brand at a better value. Sometimes they do screw up and release a crap product. But most of the time, they hit it out of the park and have me not being ashamed of that Kirkland label. The white T-shirts are some of the best quality shirts I've ever had and are really affordable. Dog food is also great, undercutting a lot of "healthier" and expensive dog food brands.


Jan 1, 2019, 7:10 am Reply

why do a liquor taste test and not drink the shots. what a waste of time

Jeremy C

Jan 1, 2019, 7:14 am Reply

It was pretty much half and half on who was right/wrong every time. Which tells me that there was enough similarity or personal preference to make the price different pointless. I bet actual sommeliers could tell the difference, but I would say that if you are buying your booze at costco, just get kirkland.

it’s all about the cocktail

Feb 2, 2019, 11:15 pm Reply

The Irish Cream is a steal at $14 for a large bottle. I pick one up every time I go there.
I just got the XO cognac and will do a review.


Feb 2, 2019, 9:37 am Reply

No I’d buy it to mix with gasoline an use it to power my lawn tractor

Greg Read

Feb 2, 2019, 5:23 pm Reply

Kirkland liquor is top notch. I love the Canadian blended whiskey. It's better then crown royal. I hope they didn't discontinue it. It's been out of stock for a month as of 2-20-2019. Anyone??

Rachel Newman

Feb 2, 2019, 7:39 pm Reply

"Warning: Kirkland Signature Vodka may lead to a party."

They should put that under the Surgeon Genera's Warning.


Mar 3, 2019, 9:38 am Reply

As a german wtf are your drinks expensiv we pay like 10€ for captain morgan

Wyatt King

Mar 3, 2019, 11:23 pm Reply

That cover analogy at the beginning was the greatest quote ever.


Apr 4, 2019, 1:51 am Reply

How does BuzzFeed always find a lesbian

Zee J

Apr 4, 2019, 12:47 am Reply

I love cheap Canadian whiskey.

Yes, I live in Minnesota.

Jordan B. Yeeterson

Apr 4, 2019, 9:07 pm Reply

I'm watching this while drinking Costco Sangria.

Mary Smith

May 5, 2019, 7:06 am Reply

The Kirkland brand vodka here is ACTUALLY made by the same manufacturer of Grey Goose, in fact, Costco has a contract with them, sooooooo, of course it was difficult for them to tell the difference! LOLOLOLOLOL!

dakota chambers

Jul 7, 2019, 1:21 am Reply

Liquor is liquor but I think we can all agree… fireball is nasty

Calistar Official

Jul 7, 2019, 5:15 pm Reply

That Costco spiced rum leaves no hangover believe me lol


Jul 7, 2019, 4:54 pm Reply

A vodka or Whisky that sells for 19.99 is still a premium liquor.

Leave a Reply