5 tips to master social media for beverage brands

By Brian Lemay No comments

in this video I’m going to share with
you what’s working for beverage starts and entrepreneurs in social media howdy
young Giovanni social media tactics platforms and strategies change so
quickly it’s important for beverage brands to prioritize what’s working and
eliminate what’s not when it comes to strategy the first thing that beverage
brands and entrepreneurs must do is to make a commitment to social media you
have to be truly dedicated to seeing your social media program succeed like
in the other form of marketing social media can be an extreme challenge it’s
hard to grow an audience create great content and increase engagement on a
consistent basis more often than not brands give up on social media after
just a few months it takes eight months to a year to really get the hang of
social media that’s from 20 years of personal experience and what I’ve
witnessed with other marketers not only do you need to get a consistent content
stream going but you have to figure out what resonates with your audience and
what doesn’t it takes an average of about 8 months before you’ll really
start to see the traction regardless of whether you have a big audience or not the first tip that I can offer you is to
make a commitment to yourself and to your team to make social media priority
if you really want to succeed then you’re going to start this with planning
create a social media strategy and write it down now it doesn’t have to be
perfect or crazy detailed but just create your guide posts for your brand
and a few goals to guide your efforts and keep you accountable your strategy
should include a basic company overview a Content plan a list of do’s and don’ts
a list of content topics that you’re going to focus on and your goals in
other words what kind of content you plan on creating and posting who your
audience is and what you hope to achieve this document will morphing ro along
with your social media and that’s totally normal
the why related to people following you on social media part is really important
a lot of beverage brands don’t truly know the why so determining your
x-factor for lack of a better word is the most important thing you can do
right out of the gate sometimes we call this our brand story so when it comes to
your goals it doesn’t have to be traffic or sales there’s absolutely nothing
wrong with creating goals around Brandel customer service and engagement now you
have to dig deep and ask yourself not only why would people follow me or my
brand on social media but why would they feel compelled to share me or my brand
and how do we get them to tell their friends and family about us at this
point words like authenticity and phrases like
being real have been run into the ground by marketers and advertisers and that’s
a real shame because there are a few synonyms that
capture the same feeling and meeting is the word authentic but the core truth is
still the same you have to always authentically be you on social media if
there’s a simple secret to my success it’s that I only work with brands where
I can be my true authentic self when I represent them now if that’s not in
place well then I don’t take the gig now take a minute and think about the brands
that you follow on social why do you think they’re special why do you follow
them is it the content that they post is it the way in which they post it is that
the brand’s personality think about that and let me know what the answer is in
the comments here creating a great social media presence isn’t only about
showing the value of your product or services to your audience it’s about
connecting and creating experiences you need to show a common point of view with
them talk like your fans think like your fans show them that you experience the
same challenges and successes as they do that’s how you create a cohesive social
media experience for them successful brands on social media make fans feel
like they’re interacting with a real human being not with a company if you
want to fail at this put out a generic article or post some stock photography
on social media but if you want to kill it on social media you have to have a
personality be fun witty entertaining informative the more passionate that you
are and the more you can be yourself the more you’ll attract an audience that
stays around it engages with your content great social media programs are built
around listening to customers not promoting to them social media offers an
incredible open into platform that beverage brands can use to communicate
and engage with customers and I highly recommend that you use it that way
social media has become a customer service platform people now expect that
of it so era minimum you have to make sure to respond to all customer
questions and comments on your posts and as you get better with this you’ll see
more engagement in turn you’ll get more comments wash rinse repeat it’s gonna
make you really busy but that’s really a great problem to have to be successful
at this you have to be willing to invest in those resources now your customers
are the best source of inspiration for your content lots of beverage brands are
sitting on a never-ending goldmine of content ideas and if they just simply
looking to frequently asked questions recipes what people are asking them or
their competitors on social media they’ll find that they will never run
out of great ideas other great resources for writing content are sites like Cora
sumo reddit and answer the people social media makes us want to be everywhere and
to try everything but if you try to chase success on every social network
you’re gonna fail period it may seem counterintuitive because you want to be
everywhere and you think that the best way to do that is to jump on every
social network out there but focusing all of your efforts on maybe two or
three platforms that give you the best return on investment really is the best
way to go one reason why is that crafting content unique for each
platform is absolutely critical in social media so let’s say that you write
a blog post about the local ingredients in your beverage writing the copy that
will get attention and clicks on Pinterest is much different than what
works on Instagram and that’s dramatically different than what’s going
to work on Twitter or on Facebook if you end up posting the same copy across all
platforms it just won’t perform in an optimum
level especially not that Pinterest caption whenever you try to post it on
snapchat it takes a lot of time to craft the perfect update for each platform and
you have to be willing to invest the time to make it successful when you
focus on too many platforms it’s difficult to pinpoint what’s working and
what’s not because it ends up all just looking the same
this thing on a particular platform allows you to hone in and be successful
on a specific tactic and also gives you a room for experimentation and social
media success is all about experimentation consumer behavior and
habits change more quickly than anyone can keep track of even someone who works
in social media all day every day focusing on a specific platform or two
will allow you to keep a consistent stream of content going and lots of room
for experimentation so my last tip on the strategy side of social media
marketing for beverage brands is to remember that above all else it’s a
passion that generates truly great and memorable content now know this is passe
but the truth is the truth and I’d rather have an inexperienced person
who’s passionate about my brand running my social media over someone who’s an
expert but doesn’t really care any day all day long finding success on social
media requires that you play the long game
now I started this video by mentioning that it can take about 8 months of hard
work before you really feel good about your social media program imagine if
that time was filled with posting content from a person who didn’t even
care about your brand if you’re gonna be successful social media success has to
follow a passion now what I found from talking to beverage brands and
entrepreneurs is that one of the biggest hurdles to their social media program is
generating new content on a regular basis the only way to ensure a long-term
commitment in that social media doesn’t become a burden is to make room for your
passion now the nice thing about social media is that your content doesn’t
necessarily have to be directly related to your brand or to your industry and a
lot of the time it’s actually best when it’s not it doesn’t have to be what
everyone else is doing in fact more often than not I find success when I
Forge my own path with a brand rather than following what all the insiders are
doing the content you create needs to serve your mission as a business this
will allow people to jump on board with a cause that they care about that when
these things come together you quench people’s thirst for an authentic
relationship with your brand and everybody wins now I want to know what
makes your social media successful and what you’re having challenges with leave
me a comment then let me know can I check them every day they’ll be quick to
get you a response I appreciate you watching and I’ll see
you in the next video


Cynthia Smoot

Sep 9, 2019, 6:25 pm Reply

Another great video from a marketing genius. Thanks for the great info!

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