10 Mountain Dew FACTS That Will ENERGIZE You!!!

By Brian Lemay 48 comments

Mountain Dew leads the way in innovative branding.
No longer is Mountain Dew just a drink, it’s an entire way of being. With that in mind,
here are 10 Mountain Dew Facts That Will Energize You. Willy the Hillbilly Yahoo Mountain Dew! “It will tickle your
innards, with a bang in every bottle.” That was Mountain Dew’s first slogan and the first
commercial that had the character named ‘Willy the Hillbilly’ singing the praises of the
soft drink. Mountain Dew’s original formula was invented in 1940 as a mixer for whisky
by Tennessee beverage bottlers Barney and Ally Hartman. As a tongue in cheek joke, they
named it Mountain Dew which was slang for Moonshine in the south. So, they found it
fitting that their logo and main character should be a Hillbilly. Early bottles, labels
and signage for advertising and commercials had the cartoon-stylized hillbilly as its
mascot. In the 70’s, once purchased by PepsiCo, they dropped Willy the Hillbilly and they
switched their marketing campaign to “Get That Barefoot Feeling” this new campaign was
geared more towards urban teenagers. Over the decades, Mountain Dew’s product packaging
has changed multiple times, so has the logo, but we’ll never forget Willy; the original
mascot. Mountain Dew AMP-ed If Mountain Dew AMP Energy drinks won’t
keep you energized then nothing will. Amp Energy started out in 2001 as an offshoot
and variant to Mountain Dew products. It was distributed under the Mountain Dew brand until
2008 as “Mountain Dew AMP”. AMP is manufactured by Rockstar, which is also owned by PepsiCo,
Mountain Dew’s parent company. However, the label was eventually changed with the Mountain
Dew logo moving to the bottom of the can. By 2011, the logo was completely removed from
the can, to obliterate its existence. However this has since come round full circle as they’ve
added the Mountain Dew logo back unto the cans. The original Amp Energy drinks contained
taurine, B-Vitamins, guarana, ginseng, maltodextrin and 74 milligrams of caffeine, that’s enough
to energize us all day. It just goes to show how innovative Mountain Dew are, as some of
their offshoots get to shine on their own like rockstars. Branding Genius In order for the customers to feel more involved
with their beloved Mountain Dew, PepsiCo came up with two big marketing campaigns; Dewmocracy
1 and Dewmocracy 2. These two campaigns ran from 2007-2009 where Mountain Dew fans were
given the chance to have quite a big input on the company’s choices on product flavors
and even advertising.  The first Dewmorcracy kick-started with a website that had a short
promotional film explaining the campaign as well as a role-playing game. Each game had
the chance for people to choose flavors, logos, and designs for the new drink.  In the end,
the public chose cool names like; Revolution, Voltage and Supernova. Dewmocracy 2 amped
up the stakes as it started with a US tour. 17 cities were given the chance to taste the
potential new flavors then Mountain Dew encouraged us to join a community to vote for the next
flavor The public chose cool names like; White Out, Distortion, and Typhoon. Use Of Tartrazine One of the ingredients in Mountain Dew is
a dye called Yellow #5, better known as tartrazine. Tartrazine is an organic sodium salt which
derives from tartrazine acid. It’s a synthetic lemon-yellow dye used as a food coloring and
what gives Mountain Dew its fluorescent color. It is also found in almost all processed foods.
This dye is everywhere, like Doritos, cereals, shampoos, cosmetics and even popcorn. They
say that Tartrazine lowers sperm count. However, before we all start getting too upset and
vow never to drink Mountain Dew again, this is just an urban legend as Tartrazine has
never actually been scientifically linked or proven to reduce sperm count. Although,
some studies suggest that it can possibly be carcinogenic, like many things, and some
studies suggest that among children with ADHD, Tartrazine can increase symptoms. Game Fuel For Gamers In 2007, Mountain Dew started using the term
“Game Fuel” to market their sodas to the video-gaming subculture. Shortly afterwards, it became
the drink of choice for gamers, skaters and just about any kids who wanted to get that
extra energy kick. The drinks soon became the ‘go to’ drink and an extension of that
culture. Mountain Dew Game Fuel had cool labels that sported images and promotional artwork
for the games they were promoting at the time. Every two to three years Mountain Dew hooks
up with the next new game release, to create another new flavored drink and promotional
material. It starts a frenzy and a run to the stores so fans can sample their new wild
flavors. At the end of 2018, Mountain Dew unveiled a new Game Fuel drink that is more
of an energy drink specifically formulated for video gamers. It is different than the
original Game Fuel, which was simply soda and caffeine. Everyone knows that Mountain
Dew AMP GAME FUEL is specially designed to give gamers that special high, endurance and
boost they need during game playing. The combination of ingredients has shown to increase accuracy
and alertness. Loaded With Ginseng Ginseng is in many Mountain Dew drinks, especially
the energy ones like AMP and Voltage. So if you are feeling a little under the weather
and need that extra zing of energy, Mountain Dew is for you. These days most energy drinks
contain small trace amounts of ginseng that are not really harmful, except in extremely
large doses. For those who do not know, ginseng is a root that has been used in traditional
Chinese medicine for centuries. Research shows that ginseng really does not have any magical
healing properties when it comes to illness but it does seem to have an effect on memory,
fatigue, and insulin response. As long as it isn’t overused ginseng is a welcome bit
of pep and zing to add to our Mountain Dew. The Inevitable Caffeine We know, this one is obvious. But given all
of our obsessions with caffeine, we thought we should give it a mention. In a recent report
it is estimated that 450 billion cups of coffee or tea are consumed yearly worldwide. That’s
an incredible amount of caffeine, and that doesn’t even account for carbonated caffeine
beverages or food either. In the US alone, 450 million cups of coffee are consumed daily,
which could make for a lot of hyper people or walking zombies. Caffeine is a stimulant
that affects the central nervous system and it is by far the world’s largest legal psychoactive
drug. A can of Green Mountain Dew elixir contains 55 milligrams of caffeine in a 12 fl. oz drink,
which is not too bad, especially compared to other drinks of a similar nature; such
as Red Bull at 80 mg per drink. The caffeine and sugar content will have you energized
for an hour or so, till you can get your next fix. The Green Label Equals Art Fans of the art world can regale in this as
it is right up their alley in terms of creativity and coolness. Mountain Dew’s Green Label promotions,
was a project that put artwork featured by different local tattoo artists on a series
of limited edition aluminum bottles. The initial bottles were the first to coin the phrase”Green
Label Art” to describe the use of artistic works on Mountain Dew packaging. In true Mountain
Dew fashion back in 2010, a contest began by the same title in conjunction with 35 independent
skateboard store owners who partnered with local artists to design and submit future
artwork designs. The following year they also sponsored a music label, under Green Label
sound, promoting the music industry with new hip hop artists. Action Sports has also always
been a part of Mountain Dew marketing since the 90’s. It has also sponsored its own
festivals like the Dew Tour, which was made up of five US city tours over the course of
a year; highlighting sports such as skateboarding, BMX, snowboarding and skiing. In coordination
with its Dew Tour sponsorship, a television show under the banner of the Mountain Dew’s
Green Label Experience premiered on Fuel TV just for broadcasting interviews with action
sports athletes from each of the stops on the Dew Tour. Can’t get any cooler than
this. The Quest Will Get You Going Over the years Mountain Dew has been in a
constant state of transformation, innovation and change. They have partnered with other
brands looking for the next best thing to increase sales. Sports remain one of their
biggest strengths, catering to that specific market with ads like the Puppy Monkey Baby
at Superbowl 50. Some other exciting and mysterious campaigns were when they teamed up with Doritos
and created the “The Doritos Quest, a mystery flavor known as “Quest”, which turned out
to be Mountain Dew. In 2012 they teamed up with Warner Bros. for the release of The Dark
Night Rises, where fans were able to access content and details of the film on a website
before its release date. They also featured packaging to promote the movie and a new Dark
Berry Flavor. Mountain Dew even did a special for season 8 of Game of Thrones, in which
they created a new can that is completely blank dubbed “The can with no Name” but
when chilled the names on Arya Stark’s hit list appear. Another prime example of how
their marketing department works to reinforce its brand. Mountain Dew  – Sweet Lighting Never ending and determined, Mountain Dew
are relentless with their thirst for flavor combinations and their need to bring us the
perfect drink. Earlier this year it was leaked that Mountain Dew had partnered with KFC
for a brand new flavor. As of July 1, their new flavored soda called “Sweet Lightning,”
was available exclusively at KFC restaurants nationwide. The drink flavoring contains a
punch of peach and a touch of honey flavors. It will no doubt brighten up each and every
one of its customers taste buds and have them coming back. A new pitchman will be introduced
by the name of Sweet; a Southern and yellow-suit wearing gentleman who is “smooth and lightning-fast”
Let’s hope it becomes a mainstay. Have another sip and tap that screen for our
next great video! Checking us out for the first time? Then take a second to hit that
subscribe button and ring that bell to join our notification squad.


Nether Leader

Dec 12, 2019, 7:00 pm Reply

Now I feel energetic

MiniDude -Roblox

Dec 12, 2019, 7:01 pm Reply

Wow energy

Super Ultimate Fighter777

Dec 12, 2019, 7:01 pm Reply


JW 234

Dec 12, 2019, 7:02 pm Reply

12:09 the great part to me

Blake Craft

Dec 12, 2019, 7:02 pm Reply


Jarren Lumpkin

Dec 12, 2019, 7:03 pm Reply


Jarren Lumpkin

Dec 12, 2019, 7:03 pm Reply


Zaria Smallwood

Dec 12, 2019, 7:03 pm Reply

6th person to comment yay


Dec 12, 2019, 7:04 pm Reply

Im addicted to babbletop videos have now watched every single video! !! Please keep doing more videos 🙂


Dec 12, 2019, 7:06 pm Reply

Bring back Distortion please Pepsi. As a limited summer release.

Max Powers

Dec 12, 2019, 7:08 pm Reply

watching while drinking mtn dew


Dec 12, 2019, 7:14 pm Reply

Mountain Dew is poison. It rotted my friends gall bladder and he almost died from the infection.

Fawn Clayton

Dec 12, 2019, 7:16 pm Reply

Merry Christmas, BabbleTop! 🎅

John Cipriano

Dec 12, 2019, 7:21 pm Reply

I watch it twice, and I still don’t feel energized 👎👎👎👎☠️👎☠️☠️
I’m going back to drink DrPepper 🙄🙄🙄

Lore Kennedy

Dec 12, 2019, 7:22 pm Reply

Name's Sonny, You all forgot Mt.Dew's KICKSTART.😎😎😎😎😎

Rafael Cameron

Dec 12, 2019, 7:34 pm Reply

I'm already energize by mountain dew. Oh yeah


Dec 12, 2019, 7:34 pm Reply

I’ve only had a few sips of Mountain Dew when since is my boyfriends favorite soda but that’s it for me I don’t care for the taste.

corey barnes

Dec 12, 2019, 7:43 pm Reply

As I was watching this video I was drinking a amp game fuel.

Whitebeard 07

Dec 12, 2019, 7:49 pm Reply

I like Mountain Dew

Jamal Sampson

Dec 12, 2019, 7:55 pm Reply

Mountain Dew is my absolute favorite soft drink. I don't mind if it's in KICKSTART; it is so good!!!!


Dec 12, 2019, 7:55 pm Reply

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Dec 12, 2019, 7:55 pm Reply

Mountain Dew!!!!!


Dec 12, 2019, 8:02 pm Reply

2:16 who tf decided to put Diavolo in a mountain dew video?!

Brandon Reese

Dec 12, 2019, 8:06 pm Reply

is this a re-upload?


Dec 12, 2019, 8:09 pm Reply

In some books I read, by two California based authors, the characters need caffeine and they reach for Mountain Dew…but like, I'm sure it has caffeine in it in Cali but in my state (Texas) it definitely does not, so when I read these I'm like, "Comeon, Dr.Pepper makes more sense for this."

blueZaro 2020

Dec 12, 2019, 8:18 pm Reply

Energizing❗!! ⚡


Dec 12, 2019, 8:34 pm Reply

I do love to partake in some Code Red every now and then

Ashia Morgan

Dec 12, 2019, 9:29 pm Reply

I never like that's baby puppy monkey commercials it's just too weird for me

Johnny k

Dec 12, 2019, 9:45 pm Reply

I really Enjoyed this video thanks @BabbleTop

Claudio Como

Dec 12, 2019, 10:24 pm Reply

Seriously, PuppyMonkeyBaby was literally the creepiest ad campaign.

Power Stache

Dec 12, 2019, 10:30 pm Reply

@0:10 who puts Bananas in the fridge

Jeanne Barry

Dec 12, 2019, 10:34 pm Reply

159💚69C👋👋 👁💚me some Mt Dew❣❣❣


Dec 12, 2019, 11:38 pm Reply

MD helps me relax and go to sleep.

Icy Boi

Dec 12, 2019, 11:52 pm Reply


Darren Wilson

Dec 12, 2019, 1:04 am Reply

My favorite is Mountain Dew Ice & Whiteout🔥🔥..i wish I could try Pitch Black

brassberserker 4

Dec 12, 2019, 1:37 am Reply

The first mnt dew formula was better


Dec 12, 2019, 2:14 am Reply

Sugar water.


Dec 12, 2019, 2:39 am Reply

Dat one jojo reference got me out guard lmao


Dec 12, 2019, 3:11 am Reply

hillbilly with a willy

Walter Willis

Dec 12, 2019, 3:56 am Reply

Wrong – caffeine is a suppresent. The compounds in caffeine mimic the signature of amino acids that cause the tired feeling when they attach to nerve receptors so the caffeine compounds attach to the nerves and prevent the amino acids from attaching – thus suppressing the feeling of being tired.

Tracey Washington

Dec 12, 2019, 4:33 am Reply

You do such excellent work with the videos keep up the good work God bless.

Noah H.

Dec 12, 2019, 4:43 am Reply

74 mg of caffeine isn’t energizing any teenager all day

Debbie Green

Dec 12, 2019, 6:17 am Reply

I never used to like Mt. Dew. The previous manager of my building used to drink 8 bottles while working! Instead of bringing an 8 pack from home she would buy it out of the vending machine. Soooo much money every day! Anyway, I used to give her a hard time about it because of the amount of caffeine. I told her she was going to have a heart attack. She no longer works here (No she didn't have a heart attack), but, thanks to her I now drink it every day…just 2 maybe 3 depending on what's going on. If she knew this, she'd be giving me a lecture just because. Lol!

NvT Cheft

Dec 12, 2019, 8:40 am Reply

74 mgs of caffeine isnt enough to power a squirrel, you half cocked buzzfeed wannabes.


Dec 12, 2019, 8:59 am Reply

Do you like Trump?

Jeremy Stanis

Dec 12, 2019, 9:28 am Reply

Mountain Dew is gonna come out with formulas with Adderall and Cocaine in a few years just based off their trends

Storm Ranger

Dec 12, 2019, 10:42 am Reply

Do pepsi ice and pepsi fire or any pepsi next!

The Doctor

Dec 12, 2019, 11:38 am Reply

Definitely love Mountain Dew

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